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Privacy Policy

Industrial Physics Privacy policy

I. Identity and contact details of the data controller. 

The data controller responsible in accordance with the purposes of the UK General Data Protection Regulation (UK GDPR) and other data protection regulations is:

Industrial Physics
40 McCullough Drive
New Castle, DE 19720
United States
+1 302 613 5600
info@industrialphysics.com
www.industrialphysics.com

II. Contact details of the data protection officer. 

The designated data protection officer is:

DataCo International UK Limited
c/o One Peak Partners, 41 Great Pulteney Street 2nd floor
London W1F 9NZ
United Kingdom
+44 20 3318 17 18
www.dataguard.co.uk

III. General information on data processing

1. Scope of processing personal data

In general, we only process the personal data of our users to the extent necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent cannot be technically obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing

Where consent is appropriate for processing personal data, Art. 6 (1) (a) UK GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (b) UK GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) UK GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) UK GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (f) UK GDPR will serve as the legal basis for the processing of data.

3. Data erasure and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if this is provided for by international regulations, laws, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

IV. Rights of the data subject.

When your personal data is processed, you are a data subject within the meaning of the UK GDPR and have the following rights:

1. Right to information

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

  • The purpose for which the personal data is processed.
  • The categories of personal data being processed.
  • The recipients or categories of recipients to whom the personal data have been or will be disclosed.
  • The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage.
  • The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning you or to object to such processing.
  • The existence of the right to lodge a complaint with a supervisory authority.
  • Where personal data are not collected from you any available information as to their source.
  • The existence of automated decision-making including profiling under Article 22 (1) and Article 22 (4) UK GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.

You have the right to request information on whether your personal data will be transmitted to a third country or an international organization. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 UK GDPR in connection with the transfer.

2. Right to rectification

You have a right to rectification and/or modification of the data if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay.

3. Right to the restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:

  • If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
  • The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
  • The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
  • If you have objected to the processing pursuant to Art. 21 (1) UK GDPR and it is not yet certain whether the legitimate interests of the data controller override your interests.

If the processing of personal data concerning you has been restricted, this data may – with the exception of data storage – only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the processing has been restricted according to the aforementioned conditions, you will be informed by the data controller before the restriction is lifted.

4. Right to erasure

a) Obligation to erase

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

  • Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
  • You withdraw your consent on which the processing is based pursuant to Art. 6 (1) (a) and Art. 9 (2) (a) UK GDPR and where there is no other legal basis for processing the data.
  • According to Art. 21 (1) UK GDPR you object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) UK GDPR.
  • Your personal data has been processed unlawfully.
  • The personal data must be deleted to comply with a legal obligation in applicable law to which the data controller is subject.
  • Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) UK GDPR.

b) Information to third parties

If the data controller has made your personal data public and must delete the data pursuant to Art. 17 (1) UK GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.

c) Exceptions

The right to deletion does not exist if the processing is necessary

  • to exercise the right to freedom of speech and information.
  • to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
  • for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and Art. 9 (2) (i) and Art. 9 (3) UK GDPR.
  • for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) UK GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
  • to enforce, exercise or defend legal claims.

5. Right to information

If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You reserve the right to be informed about the recipients of your data by the data controller.

6. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, if:

  • the processing is based on consent in accordance with Art. 6 (1) (a) UK GDPR or Art. 9 (2) (a) UK GDPR or performance of a contract in accordance with Art. 6 (1) (b) UK GDPR and
  • the processing is done by automated means.

In exercising this right, you also have the right to transmit your personal data directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

7. Right to object

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) UK GDPR; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

You have the option, in the context of the use of information society services, to exercise your right to object to automated decisions that use technical specifications.

8. Right to withdraw the data protection consent declaration

You have the right to withdraw your consent at any time. The withdrawal of consent does not affect the legality of the processing carried out on the basis of the consent until the withdrawal.

9. Automated decisions on a case-by-case basis, including profiling

You have the right to not be subject to a decision based solely on automated processing – including profiling – that will have a legal effect or substantially affect you in a similar manner. This does not apply if the decision:

  • is required for the conclusion or execution of a contract between you and the data controller,
  • is permitted by the Union or Member State legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
  • is based on your explicit consent.

However, these decisions must not be based on special categories of personal data under Art. 9 (1) UK GDPR, unless Art. 9 (2) (a) or Art. 9 (2) (b) UK GDPR applies, and reasonable measures have been taken to protect your rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or his representative, to express your opinion on the matter, and to contest the decision.

10. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of your residence, or your place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the UK GDPR. If you are located in the United Kingdom, you shall have the right to complain to the ICO if you are unhappy with how we have used you data and/or believe that the processing of the personal data concerning you violates the applicable law. The ICO´s address: Information Commissioner´s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113 ICO : https://www.ico.org.uk

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 UK GDPR.

V. Provision of website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

  • Browser type and version used
  • The user’s operating system
  • The user’s internet service provider
  • The IP address of the user
  • Date and time of access
  • Web pages from which the user’s system accessed our website
  • Web pages accessed by the user’s system through our website

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 (1) (f) UK GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) UK GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

5. Objection and erasure

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. Therefore, the user may not object to the aforementioned processes.

VI. Use of cookies 

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

  • Language settings

We also use cookies on our website, which enable us to analyse the browsing behaviour of our users.

As a result, the following data will be transmitted:

  • Entered search queries
  • Frequency of page views
  • Use of website functionalities

The user data collected in this manner is pseudonymised by technical measures. It is therefore not possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.

2. Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.

We need cookies for the following purposes:

  • Applying language settings
  • Storage of search terms

The user data collected by technical cookies are not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and thus can constantly optimize our offer.

We use cookies to deliver a smooth experience when you use our website and to help us understand how visitors use our websites, so we can provide you with relevant content and continually improve the service we provide you.

3. Legal basis for data processing

The legal basis for the processing of personal data using non-technical cookies is Art. 6 (1) (a) UK GDPR.

The legal basis for the processing of personal data using technical cookies is Art. 6 (1) (f) UK GDPR, legitimate interests.

4. Duration of storage and possibility of objection and erasure

Cookies are stored on the user’s device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

VII. Newsletter 

1. Description and scope of data processing

You can subscribe to a newsletter on our website free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us:

  • Email address
  • Last name
  • First name
  • Telephone / mobile phone number
  • Address

No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user’s email address is collected to deliver the newsletter to the recipient.

Additional personal data as part of the registration process is collected to prevent misuse of the services or email address.

3. Legal basis for data processing

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (a) UK GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored as long as the newsletter subscription is active.

5. Objection and erasure

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.

Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

VIII. Contact via Email 

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

If you decide to contact one of sales network partners your contact information will be passed on to the partner so they can contact you about your inquiry.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) UK GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

5. Objection and erasure

The user has the possibility to withdraw consent to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.

Industrial Physics provides you the opportunity to exercise an opt-out choice if you do not want to receive e-mails from us by providing an unsubscribe option on the emails you receive.

In this case, all personal data stored while establishing contact will be deleted.

IX. Contact form 

1. Description and scope of data processing

A Contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

When sending the message, the following data will also be stored:

  • Reason for contact / Type of service
  • Brand / Model
  • Email address
  • Last name
  • First name
  • Company
  • Address
  • Telephone / mobile phone number
  • Preferred method of contact
  • IP address of the user’s device
  • Date and time of contact

As part of the sending process, your consent will be obtained for the processing of your data and reference will be made to this privacy policy.


We use Gravity Forms to capture the data in the contact forms, We store it locally for 90 days
We use the following plugins (By Gravity+ developer) to transmit the data (Inquiry, Service, Quote forms) from the WordPress database to Salesforce (both directions) via the SalesForce REST API

  • Gravity Forms + Salesforce: API
  • Gravity Forms Dynamic Population Pro
  • Gravity Forms Dynamic Population Pro: Salesforce


Alternatively, you can contact us via the email address provided. In this case the personal data of the user transmitted with the email will be stored.

If you decide to contact one of sales network partners your contact information will be passed on to the partner so they can contact you about your inquiry.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

The processing of the personal data from the input mask serves us exclusively for the purpose of establishing contact. If you contact us by email, this also constitutes our necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 (1) (a) UK GDPR if the user has given his consent.

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) UK GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the Contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

5. Objection and erasure

The user has the possibility to withdraw the consent to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.

Industrial Physics provides you the opportunity to exercise an opt-out choice if you do not want to receive e-mails from us by providing an unsubscribe option on the emails you receive.

In this case, all personal data stored while establishing contact will be deleted.

X. Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

SiteGround

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

  • Browser type and version
  • Used operating system
  • Referrer URL
  • Hostname of the accessing computer
  • Time and date of the server request
  • IP address of the user’s device

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

The server of the website is geographically located in the United Kingdom.

XI. Geotargeting

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called “geotargeting”).
The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (f) UK GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users.
Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.

You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localisation. In addition, depending on the browser you are using, you can also deactivate a location localisation in the corresponding browser settings (as far as this is supported by the respective browser).

We use geotargeting on our website for the following purposes:

  • Customer approach
  • Advertising purposes

XII. Corporate web profiles on social networks

Use of corporate profiles on social networks

Instagram: Instagram, Part of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data.
Our corporate profile in social networks is used for communication and information exchange with (potential) customers.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Customer contact

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (a) UK GDPR.

The data generated on the company profile are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Instagram corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to email. For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here:

Instagram: https://help.instagram.com/519522125107875


Twitter: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland

On our company profile we provide information and offer Twitter users the possibility of communication. If you carry out an action on our Twitter company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Twitter, we cannot make any binding statements regarding the purpose and scope of the processing of your data.
Our corporate profile in social networks is used for communication and information exchange with (potential) customers.

Publications on the company profile can contain the following content:

  • Information about products\
  • Information about services
  • Advertisement
  • Customer contact

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (a) UK GDPR.

The data generated on the company profile are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Twitter corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to email. For further information on the processing of your personal data by Twitter and the corresponding objection options, please click here:

Twitter: https://twitter.com/de/privacy

YouTube: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States

On our company profile we provide information and offer YouTube users the possibility of communication. If you carry out an action on our YouTube company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by YouTube, we cannot make any binding statements regarding the purpose and scope of the processing of your data.
Our corporate profile in social networks is used for communication and information exchange with (potential) customers.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Customer contact

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (a) UK GDPR.

The data generated on the company profile are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our YouTube corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to email. For further information on the processing of your personal data by YouTube and the corresponding objection options, please click here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=en

XIII. Use of corporate profiles in professionally oriented networks

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

LinkedIn: LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland

On our site we provide information and offer users the possibility of communication. The corporate profile is used for job applications, information, public relations, and active sourcing.

If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

From our website’s career segment, you can access our application portal on LinkedIn via the corresponding links. On the LinkedIn page you can forward electronic applications. If an applicant uses this option, personal data may be processed via LinkedIn.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our corporate web profile is Art. 6 (1) (f) UK GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

We store your activities and personal data published via our corporate web profile until you withdraw your consent. In addition, we comply with the statutory retention periods.

5. Objection and erasure

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and erasure options here:

LinkedIn: https://www.linkedin.com/legal/privacy-policy

XIV. Content delivery networks

Amazon CloudFront

1. Description and scope of data processing

We use functions of the Amazon CloudFront content delivery network of Amazon Web Service Inc, 410 Terry Avenue North, Seattle WA 98109, USA (hereinafter referred to as Amazon CloudFront). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. Amazon CloudFront provides web optimization and security services that we use to improve the load times of our website and protect it from misuse. When you visit our website, a connection will be established to Amazon CloudFront’s servers to retrieve content, for example. This allows personal data to be stored and evaluated in server log files, the user’s activity (in particular which pages have been visited) and device and browser information (in particular the IP address and the operating system).

For more information on Amazon CloudFront’s collection and storage of data, please visit: https://aws.amazon.com/privacy/?nc1=h_ls

2. Purpose of data processing

Amazon CloudFront features are used to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

4. Duration of storage

Your personal information will be stored as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Objection and erasure

Information about objection and erasure options regarding Amazon CloudFront can be found at: https://aws.amazon.com/privacy/?nc1=h_ls

XV. Use of Plugins

When using our plugins, some data transfer of personal data to the USA takes place. To ensure appropriate guarantees for the protection of the transfer and processing of personal data outside the EU, the transfer of data to and processing of data by corresponding processors takes place on the basis of appropriate guarantees pursuant to Art. 46 et seq. UK GDPR, in particular by concluding so-called standard data protection clauses pursuant to Art. 46 (2) (c) UK GDPR. A copy of the appropriate guarantees can be requested by sending us an informal email.

We use plugins for various purposes. The plugins used are listed below:

Use of Microsoft Advertising

1. Scope of processing of personal data

We use functionalities of the advertising plugin Microsoft Advertising of Microsoft Corporation, One Microsoft Way, 98052, Redmond, Washington, USA (hereinafter referred to as Microsoft). With Microsoft Advertising, advertising can be placed on Bing for a company, for example to acquire new customers. When users come to our site through this advertisement, we receive the total number of users that have been redirected to this target site. Cookies from Microsoft are stored on your device.

The following personal data is processed by Microsoft:

  • IP address
  • Device and browser information
  • A user ID assigned by Microsoft
  • Referrer URL (website from which you accessed our website)

Further information on the collection and storage of data by Microsoft can be found at:
https://privacy.microsoft.com/en-us/privacystatement

2. Purpose of data processing

We use Microsoft Advertising to analyse, evaluate and optimize ads for advertising purposes.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdaw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You can prevent Microsoft from collecting and processing your personal data by blocking the storage of third-party cookies on your computer, by using the “Do Not Track” feature of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can opt-out of having your personal information used for promotional purposes here at Microsoft: https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-US

For further information on objection and erasure options against Microsoft, please visit:
https://privacy.microsoft.com/en-us/privacystatement

Use of Google Marketing Platform

1. Scope of processing of personal data

We use the marketing platform of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs). Based on the marketing tools used, your browser automatically establishes a direct connection with Google’s server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address.

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?gl=EN&hl=en

2. Purpose of data processing

The purpose of using the Google Marketing Platform is to serve relevant ads to the user, to improve campaign performance reports, or to prevent users from viewing the same ads more than once.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

The Google Marketing Platform stores your data until the mentioned purpose is fulfilled, whereby the maximum storage duration is 18 months.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at:
https://policies.google.com/privacy?hl=en-GB

Use of Google AdSense

1. Scope of processing of personal data

We use Google AdSense from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

Google evaluates the data in order to draw conclusions about your user behaviour with regard to the AdSense advertisements. The data can also be passed on to third parties if there is a legal obligation to do so or if the data is processed on behalf of Google.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at:
https://policies.google.com/privacy?hl=en-GB

Use of Google AdWords

1. Scope of processing of personal data

We use Google AdWords of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We only obtain knowledge of the total number of users who have responded to our advertisement. We will not share any information that could be used to identify you. The use does not serve the traceability.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at: https://policies.google.com/privacy?gln=EN&hl=en

Use of Google Analytics

1. Scope of processing of personal data

We use Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is enabled on this online presence, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on the activities of the online presence and to provide further services associated with the use of the online presence and the Internet use to the operator of the online presence. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the site.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of Google Ads

1. Scope of processing of personal data

We use Google Ads including Google Ads Remarketing of Google Ireland Limited, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google).
We use Google Ads to publish advertisements in Google Search, on YouTube and other websites. In addition, we use Google Remarketing to address visitors for advertising purposes. With the help of Google Ads Remarketing, target groups (“similar target groups”) can be created, which, for example, have accessed certain pages. This makes it possible to identify the user on other online presences and display targeted advertising. Google sets a cookie on your computer.

This allows personal data to be stored and evaluated, in particular:

  • the user’s activity (e.g., which pages have been visited and which elements have been clicked on),
  • device and browser information (e.g., the IP address and the operating system),
  • data on the advertisements displayed (e.g., which advertisements have been displayed and whether the user has clicked on them) and
  • data on advertising partners (e.g., pseudonymised user IDs)

By using Google Ads, we obtain knowledge of the total number of users who have responded to our ad. We do not use this information for tracking purposes. Google may transfer your personal data to Google affiliates and other processors.

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The purpose of processing personal data is to address a specific group with targeted advertising.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.

5. Right to withdraw consent and erasure options

You have the right to withdraw your consent at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out based on the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at: https://policies.google.com/privacy?gln=EN&hl=en

Use of Google ReCaptcha

1. Scope of processing of personal data

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analysing and authenticating the behaviour of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at:
https://policies.google.com/privacy?hl=en-GB

Use of Gravity Forms

1. Scope of processing of personal data

We use Gravity Forms of Rocketgenius Inc., 1620 Centerville Turnpike #102, Virginia Beach, VA 23464, USA (Hereinafter referred to as Rocketgenius). Gravity Forms is a complete form management solution for WordPress. This serves to improve the presentation of our online presence content. Rocketgenius itself does not process any personal data and does not set any cookies for the user.

Further information on the collection and storage of data by Rocketgenius can be found here: https://www.gravityforms.com/privacy/

2. Purpose of data processing

The use of the Gravity Form Plug-In serves the improvement of the user friendliness of our online presence. We use this plug-in to easily create, integrate and present forms in an appealing way.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent Rocketgenius from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about objection and erasure options regarding Rocketgenius, please visit: https://www.gravityforms.com/privacy/

Use of LinkedIn

1. Scope of processing of personal data

We use functions of the network LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (Hereafter referred to as LinkedIn). Each time you access one of our pages that contains LinkedIn functions, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system).

We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information on LinkedIn’s collection and storage of data, please visit: https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

The use of the LinkedIn Plugin serves the usability of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You can prevent LinkedIn from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, the transmission may be prevented by logging out of your LinkedIn account before accessing our website.

The following links will allow you to deactivate the use of your personal data by LinkedIn:
https://www.linkedin.com/psettings/guest-controlsy

For further information on the possibilities of objection to and erasure from LinkedIn, please visit: https://www.linkedin.com/legal/privacy-policy

Use of Salesforce – Web-to-Lead

1. Scope of processing of personal data

We use Web-to-Lead, an add-on to the salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany (Hereinafter referred to as Salesforce). This enables users to make their contact data available to the company running the online presence. The Web-to-Lead feature in Salesforce can be used to generate lead information from Web site visitors. For this purpose, a form is created for entering the first name, surname, e-mail address, company, city and state / province. In addition, personal data such as device and browser information (in particular the IP address and operating system) of the user can be stored and evaluated.

For more information on Salesforce’s collection and retention of data, please visit:
https://www.salesforce.com/company/privacy/full_privacy

2. Purpose of data processing

The contact form serves the acquisition of potential new customers and their contact data.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Salesforce by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information on objections and remedies to Salesforce, visit:
https://www.salesforce.com/company/privacy/full_privacy/

Use of WPML

1. Scope of processing of personal data

We use WPML of OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong (Hereinafter referred to as WPML). WPML is a multilingual plugin for WordPress. We use WPML to present our online presence in different languages. When you visit our online presence, WPML stores a cookie on your device to store the language setting you have selected. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and the operating system).

Further information on the collection and storage of data by WPML can be found here:
https://wpml.org/de/documentation-3/privacy-policy-and-gdpr-compliance/

2. Purpose of the data processing of personal data

The use of WPML serves to be able to represent our online presence multilingually.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) UK GDPR. Our legitimate interest lies in addressing visitors to our online presence in their native language.

4. Duration of storage

WPML stores cookies on your terminal. You can find information on the storage duration of cookies at: https://wpml.org/documentation/privacy-policy-and-GDPR-compliance

5. Possibility of objection and erasure

You can prevent WPML from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and erasure options against WPML at:
https://wpml.org/de/documentation-3/privacy-policy-and-gdpr-compliance/

Use of Pardot Marketing Automation System („Pardot MAS“)

1. Scope of processing of personal data

We use functionalities of the B2B marketing automation and lead generation tool Pardot MAS from Pardot LLC, 950 E. Paces Ferry Rd. Suite 300, 30326, Atlanta, Georgia, United States (hereinafter referred to as Pardot) and Salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636, Munich, Bavaria, Germany (hereinafter referred to as Salesforce). Pardot enables landing pages, registration forms and e-mail campaigns to be addressed precisely to a target group and to provide personalized content. Salesforce cookies are stored on your device.

The following personal data is processed by Pardot MAS:

  • Device information
  • Information about log files, user data
  • IP address

Data can be transferred to Salesforce servers in the USA. Salesforce has adopted Binding Corporate Rules (BCRs) to enable the transfer of personal data from the UK to Salesforce locations outside the UK and EU (third countries)EU. You can find Salesforce’s Binding Corporate Rules at: http://ec.europa.eu/transparencyregister/public/consultation/displaylobbyist.do?id=991195317279-06&locale=en&indexation=true

You can also request them by an informal email to support@salesforce.com.

Further information on the collection and storage of data by Salesforce can be found at:
https://www.salesforce.com/uk/company/privacy/

2. Purpose of data processing

The use of Pardot MAS helps us to automate the use of B2B marketing, identify customers more efficiently and optimize leads.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You can prevent Salesforce from collecting and processing your personal data by blocking the storage of third-party cookies on your computer, by using the “Do Not Track” feature of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For further information on objection and erasure options against Salesforce, please visit:
https://www.salesforce.com/uk/company/privacy/

Use of Google Tag Manager

1. Scope of processing of personal data

We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.

For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google’s privacy policy at https://policies.google.com/privacy?hl=en.

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and erasure options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of OpenStreetMap

1. Scope of processing of personal data

We use the OpenStreetMap plugin from the OpenStreetMap Foundation, OpenStreetMap Foundation St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom (Hereinafter: OpenStreetMap). We use the OpenStreetMap plugin to visually display geographic data and embed it on our online presence. The following data is processed by OpenStreetMap:

  • IP-address
  • Geographical data (point lines and areas with associated attributes and GPS tracking data)
  • Communication-related data
  • Session metadata
  • User ID and login name
  • Time & date of access
  • E-Mail address linked to the account
  • Network access data

The provider of this online presence has no influence on the data transfer. The website, API servers, databases and servers for support services are currently located in the United Kingdom and the Netherlands.

Further information on the collection and storage of data by OpenStreetMaps can be found here: https://wiki.osmfoundation.org/wiki/Privacy_Policy

2. Purpose of data processing

The use of OpenStreetMap takes place in the interest of an appealing representation of our online offers and an easy findability of the places indicated by us on the online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

We have no information about the duration of the storage.

5. Possibility of withdrawal of consent and erasure

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by OpenStreetMap by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and erasure options against OpenStreetMap can be found at: https://wiki.openstreetmap.org/wiki/Privacy_Policy

This privacy policy has been created with the assistance of DataGuard.